The Radical Notion started in a suburb of Youngstown, Ohio on a dining room table with one t-shirt, two determined gals, and no sleep. It has evolved from showcasing strictly women’s art history to an all out feminist brand consisting of apparel, accessories, a podcast, and blog all dedicated to equality and inclusivity.
We are Heather & Steph. We do this as a lifestyle and a business. We believe in feminist business practices and the power of the girl gang. Everything you see on this site has been created by hand. Each t-shirt has been hand pulled screen-printed using high quality acrylic inks. Each pin and patch has been created, printed, and cut by us and every hat has been hand embroidered while watching episodes of SNL. This is truly a labor of love and life. We hope that you will be as empowered in our creations as we are empowered by you.